by HitechSolutions
Fragrance is a flower delivery app made for a treny florist from Romania.
Fragrance strives to
deliver fresh and beautiful flower bouquets to your location.
Users can create their own bouquet from a variety of products.
Fragrance targets customers who
lack the time or ability to go and buy flowers from an actual shop.
"I cann't see if my order hase been delivered."
"There's so many flowers i don't know which one to choose..."
"The categorizes are not oragnized."
"I cann't see if my order hase been delivered."
"I don't want to make an account before browsing the app."
"I hope i can easily contact the flower shop."
"I'd love to see a list of my favourites."
"How can i search more easily?"
"The process of purchasing is too complicated."
"I cann't find affordable bouquets."
"I cann't see if my order hase been delivered."
People in this period were so busy with their hectic lives that they didn't have enough time to go out and purchase the food they needed. Instead, they had to write a list of what they wanted to buy, and when they couldn't find it they went in search of it, which took a lot of their time.
As a result, as UX/UI designers, we decided to create an online application that enable users to quickly purchase the groceries they need, have the delivery delivered to their doorstep following the purchase, and therefore save time and allow them to unwind at home.
A product design process must be flexible enough to meet the needs of both a particular organization and a particular project.
An empathy map is a collabrative tool teams can use to gain deeper
insight into their customers.
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